It’s Time to Change Your Great Idea Into a Viable Business

Published on 17 Mar 2020

Creative people always have many ways to get inspiration. Then they explore it to be an amazing innovation that it can be product or creative content.

Exploring ideas is basically a starting point for doing anything. A content creator or creative design needs a plant of ideas to create more compelling and appealing content. Likewise, with building a business, all processes start from extracting insights then developed to have business value. The problem now is where did the inspiration come from? Do we need to find ideas? Often people get an idea of the problem he is facing. In fact, most large companies started with a small idea. Let's say Canva, a unicorn from Australia, created by a student because of having difficulty using graphic design software during college. Another example is the world tech giants such as Facebook, Google, and Yahoo. They built a business from a playful project. Speaking of ideas, it's like we found a needle in a haystack. When we try to find it by removing the straw little by little, most likely, the needle will not see. Even if we meet, we are no longer young. The fastest way to find a needle in a straw is to use a magnet. This is actually also not an easy job, but the chance of finding the stylus is more significant. And so, how do we get the idea? The answer is the brain. Yes, a trained mind can identify any possibilities, sort out the good ideas from the bad ones, then set those ideas into business ideas. Concept will be easier to emerge if we read, listen, and focus on exploring a particular line consistently. Remember that the idea is evolving. We don't have to wait for big plans to start a business. Don't think too long about ideas, but build experience and reputation first. Don't think, but just do business. It may be that you will find new problems. For that, you need to refine your ideas or pivot. Is an idea valuable or not? The answer is relative. The idea is intangible and not precisely measured. Ideas will be precious if they are in the right person to execute them. On the other hand, big ideas will become routine if they are in the wrong hands. A compelling story from "The Pirates of silicon valley" told us about how Bill Gates and Steve Jobs copied the ideas/prototypes of Xerox Parc, which is an operating system that had used the Graphical User Interface when the era was still text-based. The lesson we can take from the story of the Pirates of Silicon Valley is that we must be careful with our ideas, not just share. If Xerox had known what it had and had taken advantage of its real opportunities. Steve Jobs said, years later, could have been as big as I.B.M. plus Microsoft plus Xerox combined—and the largest high-technology company in the world. There are systematic steps that can help you to change your great idea into a viable business: Think of your own issue Actually, there is a problem we find in every single life in the day. We have to think of any solutions, but unfortunately, that doesn't satisfy us. So, why not we make it an idea, which is to provide a solution to the problem. Otherwise ask your friends whether they also feel the same problem with you, and whether the concept can answer their dissatisfaction. If so, wrap it as a business idea. Discover other people experience with their problem Get around and try to get along with lots of people. Try to explore what they are feeling as a problem. Make a discussion that doesn't seem formal. When you go deep into their matter, you may have some ideas to solve their problem. Doing research from your desk. Google has become a sophisticated tool that can do anything regarding information. Look for information about what business is down and what its successor is. Look for popular trends or topics by Google Trends. For example, you find that currently in Indonesia, many people are looking for "aqua space," then you have a business opportunity for a similar idea. Observe startups and new technologies around the world. Find out what problems they are solving, and find out if the same problem also occurs in your own country, let say Indonesia. If you then decide to carry out the idea, you must adapt it to the conditions of our society. The last, keep updating tech innovation running abroad, such as AI, Eco-Energy, IoT, etc. Do research and trials to apply the same technology again and again. "A good execution is 10 times more important and 100 times heavier than a brilliant idea." President of Y Combinator, Sam Altman, said that the next important step after finding a business idea is to execute. It starts from the process of initial validation of the idea until the business runs. But what you have to realize is, several possibilities can occur such as an idea that doesn't work, that idea needs a change (pivot), or the execution of the wrong idea.